In 2019 East Bay United Soccer Club was awarded a $150,000 grant from the City of Oakland to provide soccer and health education programs to children from Oakland neighborhoods most impacted by health disparities and chronic diseases associated with the consumption of sugar.
The grant funding comes from the Sugar Sweetened Beverage (SSB) Distribution Tax Ordinance (Measure HH), which created a tax of 1 cent per fluid ounce on the distribution of sugar-sweetened beverages in Oakland and required the establishment of the SSB Community Advisory Board.
Each year East Bay United serves over 2,000 families in Alameda County and awards over $200,000 in financial aid grants to children playing at all levels. The SSB Grant supports EBU’s efforts to serve more families in Oakland neighborhoods identified by the SSB Community Advisory Board as being most impacted by the consumption of sugar. Grant funding has allowed East Bay United to offer more free programs in more neighborhoods, while supporting the sustainability of the club’s financial aid program.
The East Bay United SSB Community Grant now directly supports over 150 Oakland youth ranging in age from 4-18, playing at all different levels every week.